About Urge

Have you ever thought to yourself, 'If I don't buy this then I'll save myself some money,' only to then spend that money later in the day? Now more than ever, individuals need tools that help them save money and encourage financial discipline. With URGETM, every time
you make the decision not to spend money you make money to save for the things you
really want.
URGE is a point of decision mobile savings platform that incorporates innovative game mechanics, principles of behavioral science, and social networking to promote financial well-being. Through URGE, consumers immediately realize the benefit of making small tradeoffs of foregoing impulse purchases by enabling real time micro-transfers from a checking account to an URGE savings account. URGE is a product of Tradeoff, LLC, a Nashville based mobile behavior change company founded in 2010 having received seed funding from Jumpstart Foundry.

Founding team:

Salil Shibad
Co-founder. Responsible for Partnerships, Technology and Operations. Salil has served in product management roles from startups to Fortune 100 companies. He has held various roles in the technology groups of banking, insurance, affinity membership and supply chain organizations. Salil has an engineering background and holds an Executive MBA from the Owen Graduate School of Management at Vanderbilt University.

Will Clark
Co-founder. Responsible for Innovation and Product Strategy. Will's experience includes executive management and product development with two publicly traded healthcare companies. He founded and was CEO of a successful social enterprise. His other experience includes academic and industry research on disruptive innovations and behavior change. He holds a BA from Vanderbilt University and an MBA from Harvard Business School.

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